There are several metrics have been developed to check and compare the overall health of a website.
If you have a website then from Alexa rank checker tool you could see your website’s Alexa rank. It is a metric by Alexa.com to measure website popularity.
Another metric to gauge the importance of a website is Google Page Rank which is provided by Google and measured from 0 to 10 where 10 equals to very important website and 0 means it has little to no importance at all.
Similarly, Domain Authority (DA) is also a metric to check how well you can rank in search engine. In other word How much authority your website has for your website topic. If it has a great authority value then it is likely to rank very well in search results for your website topic. Domain Authority (DA) has been developed by Moz.com (formerly SEOmoz) and it’s ranking value is from 0 to 100 where the higher the better .
You are likely to get some ‘Authority’ in the eye of search engines if your website’s Domain Authority is above 30 thus it will be well ranked in search engines. You can check Domain Authority of your website’s from W3Webtools.com Domain Authority Checker tool.
Domain Authority (DA) is based on many factors but some main factors are High Quality Content, Domain Age, High Quality Backlinks, On Site Optimization and some others. Usually the Domain Authority rank is calculated by combining few metrics like root domains, number of total links, mozRank, mozTrust etc. DA is very important factor in ranking of your site in search engines.
Domain Authority is an important signal and has an strong affects to high organic search rankings. If your website Domain Authority higher than your competitors that means your site is likely to rank higher in search engines. So, to best serve the overall SEO your website, you should try to increase Domain Authority for your website.
How do I check my domain authority?
You can check Domain Authority of your website with a free tool provided by W3 Web Tools.
How Domain Authority is calculated ?
There are many factors to calculate Domain authority of a website. As far as I know The calculation is based on around 40 different signals from Content Quality to Domain Age, Social Signals, Link Building, etc.
Domain Age: There are thousands of new websites are being active every day. Domain Authority calculates how old your website is. Like most search engines, DA checks the age of the domain name in order to assess the reliability of the domain name. Newly registered domain names are likely to have less domain authority than a domain with a good history of web presence.
Content Quality: The most important factor is the quality of the content on your website. All good content impact the audience. If you keep adding fresh and valuable contents in your website it will definitely help you to get high Domain Authority.
You should try to give your audience something because if they are not getting anything they are likely to leave your website immediately and probably will never come again. On the other hand if they find something useful they are likely to visit other pages of your website as well(which will increase page views of your website) and they are more likely to share it on social networks too.
Social Signals : Social networks have been a great source of real and honest opinion, if more people find your website interesting they are likely to share it with their friends it makes an important factor for Domain Authority.
How many people sharing your website content? If many then you must have a site with high Domain Authority (if not yet then pretty soon). But if nobody is sharing it then Domain Authority will not improve.
Interesting thing is not only Domain Authority, search engines also use Social Signals metric to rank search results. So make sure your content gets noticed more on Social Media. Social networks will help you to spread your content and reach to audience which otherwise would not be able to reach. Most widely used social networks are Google Plus, Facebook, Twitter etc.
Quality links: Not the Quantity, but the quality of link matters. So if you have few links from good quality sites that will also help your website to get higher Domain Authority. Ensure that the keyword you intend to target is rightly optimized; but at the same time, avoid over-stuffing of keywords.
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